If you are a Netflix subscriber, the answer is probably yes: 142 million people have watched the Korean-produced show. That makes Squid Game the most popular show in Netflix history, and the first to exceed 100 million views in its first month of airing. The streaming service added 4.4 million subscribers in the third quarter of 2021, and the series is now valued at $900 million. Why is the show so popular?
It is a “master class” on creating a television show modern audiences want to watch: “compelling underdog characters, explicit violence, sickening gore and anti-capitalism messaging all wrapped up in the guise of a game show.”
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